How We Built India's Largest DOOH Network at Petrol Pumps.
The Mechmiles Partnership.
The Opportunity
India has over 90,000 petrol pumps. Fewer than 5 percent have any advertising infrastructure. Mechmiles, India's largest independent petrol pump retail network with 800 plus outlets across 23 states, saw the opportunity nobody else was capturing. They needed an operating partner who could build, sell, and run a DOOH advertising network at scale. That's where Siaara Media came in.
The Partnership
Siaara Media is the exclusive operating partner for Mechmiles. We handle everything from hardware procurement to advertiser sales to campaign delivery. Mechmiles provides the network and earns predictable monthly rentals from a business they didn't have yesterday.
What We Handled
- Screen procurement and installation across 367 sites currently screened
- Connectivity setup with two-tier Jio backup
- CMS integration with Lemma
- Government approvals and regulatory compliance across states
- Advertiser sales pipeline
- Campaign delivery and monitoring
- Monthly performance reconciliation
The Numbers
800+
sites under partnership
23
states of coverage
3.2+ Cr
monthly impressions at network maturity
367
sites currently screened
The Blueprint
What we built with Mechmiles is the blueprint for what's possible across India's other network infrastructures. Retail chains, hotel groups, hospital networks, malls. Every network of scale can become a national DOOH advertising business with the right operating partner.
Ready to Build Yours?
If you own a network of physical locations across India, let's talk about how the Mechmiles blueprint applies to your business.