Reach India's Most Captive Audience.
Not the audience scrolling past your ad in 0.3 seconds. Not the audience blurring past a billboard at 60 kmph. The audience standing still for 5 to 15 minutes at their nearest petrol pump. Ready to notice.
The Problem
The Places Your Brand Should Be. But Isn't.
India's DOOH market is fragmented. Unmeasured. Impossible to plan against. Roadside billboards can't tell you who saw them. Mall screens can't tell you if anyone was watching. Newspaper inserts get thrown in the bin.
Meanwhile, the audience your brand actually wants is standing still at a petrol pump. Wallet already open. Ready to notice. And nobody was reaching them until now.
Fragmented Inventory
A hundred small networks. No shared measurement. No comparison possible.
Unverified Reach
Impression numbers you're asked to trust. No third-party verification. No accountability.
The Captive Audience Nobody Was Selling
5 to 15 minutes of undivided attention at India's most-visited touchpoints. Invisible to advertisers until now.
The Solution
The Media Category India Has Been Missing.
Measured. Unfragmented. Captive.
Siaara Media is India's largest DOOH network at petrol pumps. Built as a single measured platform across 800+ sites. One CMS. One reporting system. One place to buy. Real impressions. Real reach. Real attention.
25 to 30x
Exposures
Same consumer, one campaign. Frequency built into the medium.
5 to 15 min
Captive
The audience is standing still. Nowhere to go. Ready to notice.
Rs 85
Introductory CPM
Flat rate. Prices increase on 30th September 2026.
Better than digital. Better than TV.
How to Buy
Two Ways to Buy. One Network.
Product 01
Network Impression Buy
For media agencies and national brands buying at scale.
- Introductory rate of Rs 85 flat CPM
- Standard rate card of Rs 120 to 150 CPM from 30th September 2026
- Targeting by city, daypart, audience cluster
- Standard agency commission applicable
- Rate locked for 6 months when booked this quarter
Product 02
Hyperlocal Direct
For local business owners advertising in their neighborhood.
- Starting Rs 15,000 per ad slot per month
- Single site or multi-site clusters
- 10-second slot in 80-second loop
- Plays throughout the day
- Cancel anytime, no long contracts
The Activation Layer
Not Just a Screen. A Conversion Surface.
The Only DOOH That Talks Back.
Traditional advertising is a one-way street. Your ad plays. You hope someone remembers you. Ours is different. Your customer sees your ad. Scans your QR. Redeems your coupon. Downloads your app. All while they're standing there. Waiting.
QR-Activated Lead Capture
The screen shows the ad. The QR gets scanned. The lead gets captured. All while they're waiting.
Flyers Handed Out at Kiosks
Give your pamphlets to on-site staff. They hand them to customers during service. Ad on screen, flyer in hand.
Coupon Redemption
Digital coupons dispensed during dwell. Impressions become redemptions.
Product Sampling
Trial your product right at the kiosk. Perfect for launches, new SKUs, or building trial.
Turn Impressions Into Actions.
Ready to Reach Them?
Introductory Rs 85 CPM is available till 30th September 2026. Rate locked for 6 months when campaigns are booked before that date. Standard rate card of Rs 120 to 150 CPM applies from 30th September 2026 onwards.