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Two business partners shaking hands in a bright Bangalore office, marking a Siaara Media DOOH network partnership

About Siaara Media

Built by Operators, Not Consultants.

Siaara Media is building the infrastructure that turns India's fragmented physical media into a national, measurable advertising network.

The Founders

Two operators. Both sides of the market.

  • Headshot of Shiva Sanjay Uppal, Co-Founder of Siaara MediaDemand side

    Shiva Sanjay Uppal

    Co-Founder

    Co-runs a full-service ad agency, where he has built and scaled marketing programs for India's largest consumer brands, including Flipkart, PhonePe, Apollo Hospitals, Max Group, and Reliance Group. Brings deep demand-side experience: how brands plan budgets, what makes media spend convert and where DOOH fits in the modern marketing mix.

  • Headshot of Alok Srivastava, Co-Founder of Siaara MediaSupply side

    Alok Srivastava

    Co-Founder

    Three decades of launching and scaling global businesses for companies such as Accenture, SAP, IBM, Cisco, Reliance Group, and LTIMindtree in senior executive positions across sales, marketing, and strategy consulting, leading several large business, technology and digital transformation programs for global clients.

Why This Team

The operating combination Siaara needs.

Demand-side experience scaling marketing budgets for India's largest advertisers. Supply-side experience operationalising national-scale technology businesses. The operating combination Siaara needs to build the DOOH platform India has been missing.

Let's build the network together.

Whether you are buying media or bringing inventory, the conversation starts the same way.